Creating the Endgame brand, bringing it to market and maintaining the brand continues to be the cornerstone of the CONTRA portfolio.

When Adastra came to us with the Endgame brand it was at its infancy. We redeveloped the brand and prepared it to take over the Canadian extracts market, before moving into a more holistic product offering.

Once the brand was developed, we deployed across Canada in all major markets.From asset development to creating an in-house customer care team we took over all aspects of B2C and B2B marketing. Retailer relationships were established and
maintained, new merch was designed + produced overseas and digital touchpoints were created.

We continue to fill this role for Adastra, as the brand has grown to hold significant market share in all major categories.