We conceptualized and brought to life the Smoke Break, a unique dual-brand event hosted by Endgame & Phyto, designed specifically for budtenders, industry professionals, and cannabis enthusiasts attending major trade expos like Grow Up and Hall of Flowers. This exclusive event provided an authentic brand experience in a venue that allowed for cannabis consumption, creating a one-of-a-kind space for industry networking and relaxation.
 

Guests were treated to a range of thoughtfully curated experiences, including gourmet heady snacks, local food vendors, and a vibrant DJ set that set the tone for the evening. VIP trade areas offered an elevated networking environment, while a full-service dab bar and product sampling stations ensured attendees could truly immerse themselves in the brands. The Smoke Break provided the cannabis industry with the rare opportunity to take a real “smoke break” in an atmosphere that combined relaxation, entertainment, and community—an experience that goes beyond the typical trade show environment.