At CONTRA we specialize in creating memorable brand experiences that deeply resonate target audiences. After securing a presenting partner spot at KIND Summer Fair, our team executed Sesh Park - a massive, interactive space showcasing the unique identities of Adastra’s biggest brands: Endgame and Phyto. Sesh Park was designed as a dual-brand experience, divided into two distinct zones, taking inspiration from public parks commonly found in North America. 

The Endgame zone embodied the grit of inner-cities with a “Rucker Park” style environment featuring a branded basketball court where attendees competed in an “Around the World” challenge for custom made apparel. The court was surrounded by live painted graffiti murals and a tented gaming lounge equipped with big screen TV, PS5 and NBA2K. 

 

The Phyto zone drew inspiration from the brands BC roots, and Vancouver's iconic Stanley Park, delivering a tranquil escape from the crowds. Lush greenery, misting stations and park-style seating areas surrounded the centerpiece of the space: a stunning faux mountain complete with a fully functioning waterfall. A full-service dab bar, live music courtesy of DJ Mensa and a full roster of brand ambassadors offered attendees a premium cannabis experience like no other. Smoke cannons were unleashed on the activation and took over the two key moments of each day: 4:20 and 7:10.