We designed and executed an arcade themed activation that provided attendees a memorable way to engage with the Endgame brand. Complete with old school arcade games, air hockey, mini-basketball and ping pong tables perfect activities after celebrating the plant. Large format brand assets and product education accompanied sampling for budtenders. Branded merch and swag was distributed in exchange for data collection for post-event email comms. Utilizing guerilla style tactics, Endgame stole the show by unveiling custom branded smoke cannons in the consumption are at 4:20pm - generating hype and content. This activation was a proof point to the True to the Game tagline.