VOLO approached us with a unique challenge: create an exclusive, invite-only event series that embodied the in-progress evolution of the brand while also introducing strategic retail partners to their 2024 product line. Inspired by the Renaissance-era spirit of cultural exploration, innovation and artistic expression, the Mindflight Gallery concept sought to bring that same sense of wonder and discovery into the modern world. The goal was to produce an event that felt like an art gallery, streetwear boutique, and cannabis lounge all rolled into one. High-end, tastefully curated yet deeply rooted in underground culture.

 

The event took place in a private, smoke-friendly venue filled with in-house designed art installations, including a monumental 8-foot-tall 3D-printed Godzilla to promote the newly released Budszilla and Nugszilla product offerings. DJ Mensa spun classic hip-hop tracks that set the tone for the evening. Interactive elements included a digital graffiti wall, “painted” by notable Toronto street artist Flips who brought art to life in real-time, allowing guests to engage with the creative process. A sampling station with LED lit glass jars showcased the quality of VOLO’s flower and provided a rare product trial opportunity.

 

To satisfy guests munchies, passed canapes were accompanied by a curated selection of heady snacks and drinks. Upstairs, the VOLO x OAK Boutique pop-up shop displayed exclusive streetwear from some of the most recognizable brands, complete with a custom produced VOLO branded shoe wall with a curated collection of rare sneakers. 

Mindflight Gallery was more than just an event; it was a landmark moment for VOLO that generated significant buzz and helped to establish the brand as a powerful force in the Canadian cannabis industry.

 

Mindflight Gallery was more than just an event; it was a landmark moment for VOLO that generated significant buzz and helped to establish the brand as a powerful force in the Canadian cannabis industry.