After the success of the first Smoke Break, we knew we had to step our game up for the second event in the series. So when the Lift & Co Expo announced its Toronto dates we sprang into action, locking down an iconic Ossington street venue known for hosting legendary cannabis events. 

 

We doubled down on all the key elements that made the first event special: Thoughtfully curated F&B including heady snacks, rare beverages and local food vendors serving Jamaican cuisine. Live music, this time by local legend DJ Mensa, full service dab bar, rolling stations, gaming lounge and sesh-friendly seating arrangements were all present. We then integrated the hero assets from the Sesh Park activations to create distinct and immersive brand engagements with the Endgame basketball court and Phyto Mountain. The sprawling venue also provided a unique new addition: a trade-only VIP area. This exclusive multi-room space offered an elevated networking experience, complete with a 60s style retro video game “living room”, sampling stations and private meeting areas to learn more about both brands diverse product portfolios. The Canadian cannabis industry got a rare opportunity to take a real Smoke Break - an unforgettable experience that is still paying dividends to this day.