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Creating an unforgettable cultural landmark, where cannabis, art, and music come together
We crafted a dynamic, year-round activation that brought Adastra’s brand identity to life within an immersive, experience-driven world. The Sesh Park became a vibrant cultural platform, connecting with attendees through a fusion of live entertainment, captivating art installations, and a premier destination for cannabis enthusiasts. As the first owned cannabis property to be showcased alongside some of the biggest legal-age brands, Sesh Park made its debut at Chasing Summer Music Festival—one of Canada’s most anticipated events of the year.
CHASING SUMMER - SESHPARK

SERVICES:
EXPERIENTIAL ACTIVATION
CLIENT: ADASTRA HOLDINGS
BRAND(S): ENDGAME
DATE: JULY 2023 - SEPTEMBER 2024
LOCATION: TORONTO / CALGARY

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